Did you know that 88% of people trust reviews as much as personal recommendations, AND 88% of online shoppers incorporate reviews into their purchase decision? Talk about a staggering number! In today’s social world, people are 10 times more inclined to voice their opinions than they were in previous years. As a business, we’ve been thankful that marketing has transformed from a one-way street to a two-way street of communication. We’re able to connect sooner, resolve issues quicker and take actionable steps to improve your business at an increased speed. We’ve seen the good, the bad and the ugly. But at the end of the day, all feedback is valuable.
If you haven’t been paying attention to your reviews, you’re missing out on a huge opportunity to grow. Here’s the scoop on why reviews are incredibly powerful, and how you should capitalize on them.
It provides authenticity and trust.
The natural instinct of a business owner is to delete a bad review that comes in. It’s hard not to take it personally, and you’d rather not have negative opinions surrounding your business. But you know that saying, “it’s too good to be true?” Keep that in mind. Like humans, not every business is 100% perfect. Things happen, we learn, and we move on. Having a few bad reviews shows you’re vulnerability and ability to grow from your mistakes. When receiving a bad review, we recommend responding within 24 hours. You can’t go wrong with accepting responsibility and being genuine.
You can make quick, actionable moves.
Decades ago, the most businesses could do for feedback was send out mail surveys, engage in telemarketing or air a television commercial. The problem is, most people never want to take that time and effort to to provide feedback. And by the time it was received, it might’ve been too little too late. Now, it’s instant. You can connect with your customers in a way you never have before. Gaining quick feedback is invaluable when it comes to making quick, effective business moves. Who doesn’t love staying ahead of the curve?
It improves your SEO.
Did you know having great ratings (and lots of them) can actually improve your SEO? Most people don’t know that Google actually rewards you for having good reviews. It will recognize you as a credible and trusted source, and will improve your rankings over time. Add a review page on your website for some bonus points!
It increases revenue.
When you get down to it, the ultimate goal for any business in any industry is to increase revenue. Because nearly everyone is relying on reviews to make purchasing decisions, it’s absolutely crucial to have them. Gain the great reviews, and the revenue will follow.
How have reviews influenced your purchase decisions?